Yandex Metrica

by Mustafa Uysal

View on WordPress.org

78 Quality Score

Active Installs

19/30

With 20,000 active installs it is a mid-tier plugin, modest in reach but well past the long tail of obscure tools.

Update Freshness

25/25

Updated within the last release cycle and tested against WordPress 7.0, the maintenance signal is strong despite a small development footprint.

User Rating

11/15

A 76 out of 100 from 33 raters is acceptable but not outstanding, and the small sample size means the score carries meaningful uncertainty.

Support Health

8/15

Zero support threads opened and zero resolved is a yellow flag, as it can mean either zero problems or a developer who is hard to reach when issues appear.

WP Compatibility

15/15

Requiring only PHP 5.6 and WordPress 5.0, and tested up to 7.0, gives it very broad compatibility with older and current sites.

Scores higher than 66% of indexed plugins

About

Easy way to use Yandex Metrica on your WordPress site.

Active Installs 20k+

Rating ★★★½ 3.8/5

Last Updated 2026-08-20 3:14pm GMT

Requires WordPress 5.0+

Tested Up To 7.1

Requires PHP 5.6+

✓ No known vulnerabilities

What It Does

Yandex Metrica adds the Yandex Metrica tracking script to your WordPress site, typically by inserting a counter ID into the header or footer. It exposes Yandex's analytics dashboards, including session recordings, heatmaps, and ecommerce reports, without requiring manual code edits. In practice, you paste your counter number, click save, and the plugin handles the rest.

Who It's For

This plugin makes sense for site owners whose audience is primarily in Russia, Belarus, Kazakhstan, and other CIS countries where Yandex Metrica outperforms Google Analytics. It also fits multilingual sites that need a region-specific analytics layer alongside other tools. If your traffic or ad spend is tied to the Yandex advertising ecosystem, integrating Metrica directly is effectively required.

Who Should Skip It

If your audience is global or Western-focused, install Google Analytics or a privacy-first alternative instead, since Yandex Metrica adds little value outside its core markets. Sites already using a tag manager like GTM can also skip this plugin and deploy the Metrica snippet through their existing container.

The Bottom Line

Yandex Metrica is a focused utility that does one thing well: wiring Yandex Metrica into WordPress without touching code. It earns a 78.16/100 quality score, which is solid but held back by thin user feedback and a near-empty support history. Use it if Yandex is genuinely your analytics source, otherwise a Google- or privacy-first alternative is the safer default.

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Pick Burst if you want lightweight, cookie-less analytics that are easier to deploy than either Metrica or GA4.

Independent Analytics 92/100

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Matomo Analytics 91/100

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Pick WP Statistics if you want a privacy-friendly tracker that stores data inside WordPress rather than sending it to a third party.