Site Kit by Google – Analytics, Search Console, AdSense, Speed

94 Quality Score

Active Installs

30/30

With 5 million active installs, Site Kit is among the most widely adopted WordPress plugins on the directory, reflecting massive real-world trust.

Update Freshness

25/25

Last updated on 2026-07-13 and tested through WordPress 7.0.1, the plugin is clearly maintained on a current release cycle by an active Google-led team.

User Rating

13/15

The 84/100 rating from 1,006 reviews is solid but noticeably lower than the score ceiling, suggesting a meaningful share of users report friction despite the install base.

Support Health

11/15

32 of 41 support threads (78.0%) are resolved, which is acceptable but not elite for a plugin of this scale, hinting that some edge cases take longer to close.

WP Compatibility

15/15

Requiring PHP 7.4 and WordPress 5.2 or higher, and tested on the latest 7.0.1 release, compatibility is excellent across current server environments.

Scores higher than 99% of indexed plugins

About

Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.

Active Installs 5M+

Rating ★★★★ 4.2/5

Last Updated 2026-09-21 9:52pm GMT

Requires WordPress 5.2+

Tested Up To 7.1.2

Requires PHP 7.4+

Security History

3 known vulnerabilities, all patched

2 Medium 1 Low

Most recent: September 10, 2026

View details ▸

What It Does

Site Kit by Google pulls data from multiple Google services, including Analytics, Search Console, AdSense, PageSpeed Insights, and Tag Manager, into a single WordPress dashboard. It handles the authentication flow with each service and surfaces key stats like traffic, search queries, earnings, and performance directly in wp-admin, so you do not have to log into each Google product separately.

Who It's For

This plugin is built for site owners and small-to-medium publishers who rely heavily on the Google ecosystem and want a quick, no-code way to install and view Google services from their WordPress backend. It is also a fit for agencies managing multiple sites who need a one-time, repeatable setup for Analytics, Search Console, and AdSense without editing theme files.

Who Should Skip It

If you only need Google Analytics and want faster performance or full control over tracking, server-side tools like Matomo or Independent Analytics will outperform Site Kit. Privacy-focused site owners who do not want multiple Google scripts loading on the front end should also skip this plugin and look at Burst Statistics or WP Statistics instead.

The Bottom Line

Site Kit by Google scores 94.31/100 and is the default choice for WordPress users who live inside Google tools and want a unified dashboard view. The trade-off is real: extra front-end weight on Analytics-tagged pages and a slightly lower user rating than the install numbers might suggest. If you have a single, narrow analytics need or care about privacy, a lighter alternative will serve you better.

Related Plugins

Widgets for Google Reviews 94/100

Pick this instead if your primary Google need is displaying Google Business Profile reviews on your site rather than analytics.

Independent Analytics 92/100

Pick this instead if you only want a self-hosted, lightweight Google Analytics dashboard without the rest of the Google toolset.

Matomo Analytics 91/100

Pick this instead if you want server-side analytics with stronger GDPR and IP-anonymization controls than Google Analytics allows.

WP Statistics 91/100

Pick this instead if you want a privacy-friendly stats plugin that stores data in your own database and avoids loading Google scripts on the front end.

Burst Statistics 91/100

Pick this instead if you want a fast, cookieless analytics option that has none of the third-party JavaScript overhead Site Kit introduces.