WP Statistics – Simple, privacy-friendly Google Analytics alternative icon

WP Statistics – Simple, privacy-friendly Google Analytics alternative

by VeronaLabs

View on WordPress.org
86 Quality Score
Active Installs
26/30

With 600,000 active installs, WP Statistics sits well above most WordPress plugins but trails the dominant players like Site Kit (5 million) and MonsterInsights (2 million).

Update Freshness
25/25

A perfect 100 reflects consistent, recent updates and a current WordPress 7.0 compatibility tag, signalling an actively maintained codebase.

User Rating
12/15

The 82/100 rating from 756 reviews is solid but not exceptional, suggesting most users are satisfied while a meaningful minority report friction.

Support Health
8/15

13 of 15 support threads resolved (86.7%) is a healthy ratio for a free plugin of this size, indicating responsive maintainers.

WP Compatibility
15/15

Full marks here, as it supports PHP 7.4 through current versions and is tested up to WordPress 7.0, leaving no compatibility red flags.

Scores higher than 96% of indexed plugins

About

Get website traffic insights with GDPR/CCPA compliant, privacy-friendly analytics. Includes visitor data, stunning graphs, and no data sharing.

Active Installs 600k+
Rating ★★★★ 4.1/5
Last Updated 2026-09-19 5:52am GMT
Requires WordPress 6.6+
Tested Up To 7.1.1
Requires PHP 7.4+

Security History

41 known vulnerabilities, all patched
5 Critical 19 High 17 Medium

Most recent: September 2, 2026

View details ▸

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What It Does

WP Statistics is an on-server analytics plugin that tracks visitors, page views, referrers, and search engine keywords directly from your WordPress database, with no data sent to Google or other third parties. It includes built-in charts, widgets, and reports in the WordPress dashboard, plus optional integrations for caching, GeoIP, and advanced features. The plugin is designed to be GDPR and CCPA compliant out of the box since visitor IPs are anonymized by default.

Who It's For

This plugin is a strong fit for privacy-conscious site owners, especially those serving European or health-adjacent audiences who need GDPR/CCPA-compliant analytics without cookie banners or third-party scripts. It works well for small business, nonprofit, and content creator sites that want self-contained traffic insights without routing data through Google. Developers running client sites will also appreciate that it does not require any external account setup.

Who Should Skip It

If you need advanced funnel analysis, custom event tracking, or cross-device attribution, you will outgrow WP Statistics quickly and should consider Matomo or a paid Google Analytics 4 setup. Enterprise sites handling millions of monthly page views should also look elsewhere, since every hit is written to the WordPress database and can impact server performance at scale.

The Bottom Line

WP Statistics earns a 91.18/100 quality score because it combines a healthy install base, active maintenance, and a genuinely privacy-friendly approach to traffic analytics. It is the best free self-hosted option for users who want useful insights without sending visitor data to Google. Just be aware that database writes scale with traffic, and advanced reporting features are limited compared to Matomo or GA4.

Tags

analytics google analytics insights site visitors stats