WP Statistics – Simple, privacy-friendly Google Analytics alternative
View on WordPress.orgScores higher than 96% of indexed plugins
About
Get website traffic insights with GDPR/CCPA compliant, privacy-friendly analytics. Includes visitor data, stunning graphs, and no data sharing.
Security History
What It Does
WP Statistics is an on-server analytics plugin that tracks visitors, page views, referrers, and search engine keywords directly from your WordPress database, with no data sent to Google or other third parties. It includes built-in charts, widgets, and reports in the WordPress dashboard, plus optional integrations for caching, GeoIP, and advanced features. The plugin is designed to be GDPR and CCPA compliant out of the box since visitor IPs are anonymized by default.
Who It's For
This plugin is a strong fit for privacy-conscious site owners, especially those serving European or health-adjacent audiences who need GDPR/CCPA-compliant analytics without cookie banners or third-party scripts. It works well for small business, nonprofit, and content creator sites that want self-contained traffic insights without routing data through Google. Developers running client sites will also appreciate that it does not require any external account setup.
Who Should Skip It
If you need advanced funnel analysis, custom event tracking, or cross-device attribution, you will outgrow WP Statistics quickly and should consider Matomo or a paid Google Analytics 4 setup. Enterprise sites handling millions of monthly page views should also look elsewhere, since every hit is written to the WordPress database and can impact server performance at scale.
The Bottom Line
WP Statistics earns a 91.18/100 quality score because it combines a healthy install base, active maintenance, and a genuinely privacy-friendly approach to traffic analytics. It is the best free self-hosted option for users who want useful insights without sending visitor data to Google. Just be aware that database writes scale with traffic, and advanced reporting features are limited compared to Matomo or GA4.
Related Plugins
Pick Site Kit if you specifically need Search Console, AdSense, and PageSpeed data integrated alongside Google Analytics in one official plugin.
Choose Independent Analytics if you want a simpler, dashboard-focused analytics experience with less configuration overhead than WP Statistics.
Go with Matomo when you need enterprise-grade features like funnels, heatmaps, and custom event tracking on self-hosted infrastructure.
Burst Statistics is a comparable privacy-first alternative with a lighter database footprint, worth considering if server performance is your top concern.
Pick MonsterInsights if you specifically want Google Analytics 4 inside your WordPress dashboard and do not mind the third-party dependency.