Analytify – Google Analytics 4 Tracking and Reporting in WordPress

81 Quality Score

Active Installs

19/30

With 20,000 active installs it is a mid-tier plugin, well behind heavier hitters like Site Kit (5,000,000 installs) and WP Statistics (600,000), but still established enough to suggest a real user base.

Update Freshness

25/25

The plugin was updated on 2026-05-12 and is tested up to WordPress 7.0, signalling that the developer is actively keeping pace with core releases.

User Rating

14/15

A 94 out of 100 from 487 reviewers is a strong score and suggests most users are genuinely satisfied with the product.

Support Health

8/15

Zero support threads tracked is unusual and either indicates very few issues arise or that support happens through paid channels and direct contact rather than the public forum.

WP Compatibility

15/15

Tested against WordPress 7.0 and requiring only 4.0 makes it broadly compatible with virtually any modern WordPress install, and no PHP minimum was specified beyond the WordPress core requirement.

Scores higher than 83% of indexed plugins

About

The easiest way to connect Google Analytics 4 to WordPress. See real-time stats, eCommerce, and events tracking, right in your dashboard.

Active Installs 20k+

Rating ★★★★½ 4.7/5

Last Updated 2026-09-25 9:40pm GMT

Requires WordPress 4.0+

Tested Up To 7.0.6

Security History

13 known vulnerabilities, all patched

1 High 12 Medium

Most recent: March 27, 2025

View details ▸

Analytify <= 5.5.1 - Missing Authorization to Authenticated (Subscriber+) Minor Settings Update Medium

March 27, 2025 Patched in ["6.0.0"] CVE-2025-30897

Analytify <= 5.5.0 - Missing Authorization Medium

February 14, 2025 Patched in ["5.5.1"] CVE-2025-26773

Analytify <= 5.4.3 - Missing Authorization Medium

December 2, 2024 Patched in ["5.5.0"] CVE-2024-53814

Analytify <= 5.3.1 - Cross-Site Request Forgery to Opt-out Medium

August 12, 2024 Patched in ["5.4.0"] CVE-2024-43265

Analytify – Google Analytics Dashboard For WordPress (GA4 analytics made easy) <= 5.2.3 - Cross-Site Request Forgery Medium

June 6, 2024 Patched in ["5.2.4"] CVE-2024-35689

Analytify – Google Analytics Dashboard For WordPress (GA4 analytics made easy) <= 5.2.3 - Missing Authorization Medium

April 29, 2024 Patched in ["5.2.4"] CVE-2024-1809

Analytify <= 5.2.1 - Missing Authorization to Unauthenticated Google Analytics Tracking ID Modification Medium

April 26, 2024 Patched in ["5.2.4"] CVE-2024-1584

Analytify Dashboard <= 5.1.1 - Cross-Site Request Forgery Medium

November 20, 2023 Patched in ["5.2.0"] CVE-2023-47841

Analytify Dashboard <= 5.1.0 - Missing Authorization to Opt-In Medium

September 5, 2023 Patched in ["5.1.1"] CVE-2023-41695

Analytify <= 4.2.3 - Missing Authorization & Cross-Site Request Forgery Medium

January 3, 2023 Patched in ["4.3.0"] CVE-2022-45830

Analytify – Google Analytics Dashboard For WordPress <= 4.2.2 - Cross-Site Request Forgery High

September 29, 2022 Patched in ["4.2.3"] CVE-2022-38137

Analytify – Google Analytics Dashboard For WordPress <= 4.2.2 - Authorization Bypass Medium

August 22, 2022 Patched in ["4.2.3"]

Analytify <= 4.2.0 - Reflected Cross-Site Scripting Medium

June 20, 2022 Patched in ["4.2.1"]

What It Does

Analytify brings Google Analytics 4 data directly into the WordPress dashboard, so site owners can view traffic, events, enhanced eCommerce, and call tracking stats without leaving wp-admin. It handles the GA4 tracking code installation and presents reports using a WordPress-native interface rather than the Google Analytics web UI. The core plugin covers basic reporting, with paid add-ons available for WooCommerce, campaigns, and other extensions.

Who It's For

This plugin is a good fit for small business owners, bloggers, and WooCommerce store operators who want GA4 numbers visible inside WordPress and prefer a familiar admin layout over logging into Google Analytics. It also suits agencies that manage multiple client sites and want quick at-a-glance reporting without configuring dashboards externally. Users running enhanced eCommerce tracking on WooCommerce will get the most out of the paid extensions.

Who Should Skip It

If you already use Google Site Kit or are happy checking analytics on the GA website itself, Analytify adds little you cannot get for free from Google's own tools. Developers who want raw event data or custom dashboarding will likely outgrow its reporting format quickly. Sites that do not need GA4 at all, or that prioritize privacy-first analytics, should look at a cookieless alternative instead.

The Bottom Line

Analytify scores a solid 80.86 out of 100 and delivers on its core promise of bringing GA4 reporting into WordPress with a clean interface. It earns its keep for non-technical site owners and WooCommerce shops who would rather not bounce between Google and WordPress, but cheaper or free options like Site Kit cover the same ground for many users. Verify whether the paid extensions you need are included or sold separately before committing, since the public rating does not capture that cost.

Pick Site Kit if you want Google's own official plugin, which is free, pulls in Search Console and AdSense alongside Analytics, and has 5,000,000 installs of community trust.

Burst Statistics – Simple WordPress Analytics (Google Analytics alternative) 93/100

Choose Burst Statistics if you want cookieless, privacy-friendly analytics that do not require a Google account or GA4 setup at all.

Independent Analytics – WordPress Analytics Plugin 92/100

Pick Independent Analytics if you want a self-contained WordPress dashboard with no external dependencies and no need to configure Google services.

Matomo Analytics – Powerful, Privacy-First Insights for WordPress 91/100

Choose Matomo if GDPR compliance, full data ownership, and on-premise analytics matter more to you than GA4 integration.

WP Statistics – Simple, privacy-friendly Google Analytics alternative 91/100

Pick WP Statistics if you need a popular, self-hosted analytics view directly in wp-admin without ever sending data to Google.