WooCommerce Analytics

78 Quality Score

Active Installs

19/30

At 20,000 active installs and a popularity score of 64 out of 30, the plugin has a modest but meaningful footprint well below category leaders like Site Kit.

Update Freshness

25/25

A maintenance score of 100 out of 25 indicates the plugin is current, tested with WordPress 7.0, requires PHP 7.4, and was updated within the last few days.

User Rating

11/15

With only 3 ratings and a perfect 100 score, the user rating signal is statistically weak and should not be treated as proof of quality.

Support Health

8/15

A 0 percent resolution rate on 1 support thread is a yellow flag: there is essentially no track record of developer responsiveness.

WP Compatibility

15/15

A perfect 100 out of 15 compatibility score confirms the plugin meets the latest WordPress and PHP requirements and integrates cleanly with WooCommerce.

Scores higher than 61% of indexed plugins

About

Boost sales and maximize ROI with WooCommerce Analytics. Access order attribution data to optimize performance and drive business growth effectively.

Active Installs 20k+

Rating ★★★★½ 4.5/5

Last Updated 2026-08-14 8:37am GMT

Requires WordPress 6.5+

Tested Up To 7.0.4

Requires PHP 7.4+

✓ No known vulnerabilities

What It Does

WooCommerce Analytics adds an order attribution layer to WooCommerce, tracking which marketing channels and touchpoints are responsible for each sale. It surfaces revenue, ROI, and conversion data inside the WordPress admin so merchants can see exactly where their orders originated. In practice, it is built for store owners who want native sales attribution without exporting data to an external platform.

Who It's For

This plugin fits small to mid-size WooCommerce shops running multi-channel campaigns across paid ads, email, social, or SEO and needing to connect revenue back to source. Marketing managers who want a lightweight, dashboard-level view of ROI without paying for a dedicated attribution tool will get the most value. Stores with high order volume and dedicated data teams may find it too lightweight for deeper funnel analysis.

Who Should Skip It

Stores already using Google Analytics 4 with proper WooCommerce event tracking, or a dedicated attribution platform like Triple Whale, Northbeam, or Rockerbox, do not need this plugin. Anyone who needs server-side tracking, cookieless attribution, or cross-device journey mapping will find the feature set too limited.

The Bottom Line

WooCommerce Analytics scores 75.76 out of 100, which is decent but not best-in-class, and its support and rating signals are too thin to recommend without caveats. The maintenance story is strong, but the 0 percent support resolution rate and tiny install base mean you are betting on an unproven developer. It is a reasonable option for small stores wanting simple channel attribution, but larger merchants should look at Site Kit or Matomo first.

Pick this if you want a free, official Google stack covering Analytics, Search Console, and AdSense with 5 million installs and proven support.

Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 93/100

Choose this for privacy-friendly, cookieless on-server analytics that load fast and avoid third-party scripts.

Independent Analytics – WordPress Analytics Plugin 92/100

Pick this if you want self-hosted, GDPR-friendly traffic analytics without sending data to Google, though it lacks order attribution.

Matomo Analytics – Powerful, Privacy-First Insights for WordPress 91/100

Choose this for a full-featured, privacy-first analytics suite with heatmaps, funnels, and ecommerce reporting that does not require Google.

WP Statistics – Simple, privacy-friendly Google Analytics alternative 91/100

Pick this if you want a mature, self-hosted analytics option with 600,000 installs and strong privacy defaults.