Enhanced Ecommerce Google Analytics for WooCommerce

77 Quality Score

Active Installs

15/30

With only about 2,000 active installs, adoption is very low compared to mainstream analytics plugins, which signals a niche audience rather than mass appeal.

Update Freshness

25/25

Last updated in March 2026 and tested against WordPress 6.9.4, the plugin is clearly being maintained and kept current with the latest core releases.

User Rating

15/15

A perfect 100/100 rating sounds great but is based on only 6 reviews, which is too small a sample to be statistically meaningful.

Support Health

8/15

Zero support threads opened and zero resolved means there is no public track record of how the developer handles user issues, which is a real risk if something breaks on your store.

WP Compatibility

15/15

Tested with WordPress 6.9.4, requires PHP 7.2+, and is built specifically for WooCommerce, so compatibility is a clear strength.

Scores higher than 58% of indexed plugins

About

Track sales analytics, conversions and understand consumer behavior using google analytics (with ecommerce tracking).

Active Installs 2k+

Rating ★★★★★ 5/5

Last Updated 2026-08-05 5:17am GMT

Requires WordPress 5.0+

Tested Up To 7.0.4

Requires PHP 7.2+

Security History

3 known vulnerabilities, all patched

3 Medium

Most recent: August 16, 2023

View details ▸

What It Does

Enhanced Ecommerce Google Analytics for WooCommerce adds WooCommerce transaction and product data into Google Analytics, so store owners can see revenue, conversion rates, and product performance inside GA reports. It focuses specifically on e-commerce events (purchases, add-to-cart, checkouts) rather than acting as a general analytics plugin. In practice, it lets a WooCommerce shop send richer e-commerce data to GA without manual code edits.

Who It's For

This plugin is best suited for small to mid-sized WooCommerce store owners who already use Google Analytics and want e-commerce specific tracking without hiring a developer. It fits shops selling physical goods, fashion, subscriptions, or marketplace style products where understanding checkout funnel and product performance matters. If you only need basic pageview tracking, this is more plugin than you need.

Who Should Skip It

If you run a non-WooCommerce site, or you already use Site Kit by Google which handles WooCommerce e-commerce tracking out of the box, skip this plugin. Larger stores needing advanced segmentation, custom funnels, or server-side GA4 tracking will likely outgrow it quickly.

The Bottom Line

Enhanced Ecommerce Google Analytics for WooCommerce does a narrow job and does it with current code, but the tiny install base, six ratings, and zero support history make it hard to recommend over Site Kit by Google, which covers the same ground with 5 million installs and Google's backing. It is worth considering only for WooCommerce store owners who want a focused, lightweight alternative and are comfortable being early adopters. Overall Quality Score: 77.28/100.

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