Simple Google Analytics Tag Manager

61 Quality Score

Active Installs

14/30

With about 1,000 active installs it is a niche plugin, but it scores above its weight because the rating curve rewards smaller plugins that solve a focused problem.

Update Freshness

25/25

Last updated on 4 July 2026 and tested against WordPress 7.0, so the codebase is clearly being actively maintained despite the small user base.

User Rating

0/15

Zero ratings and zero reviews means there is no community signal to confirm the plugin works as advertised, which is a meaningful trust gap.

Support Health

8/15

There are no public support threads, so we cannot verify how responsive the author is, but the absence of unresolved tickets keeps the score neutral rather than negative.

WP Compatibility

15/15

Requires WordPress 5.2 and PHP 7.0, both of which are well below current standards, and it is tested up to WordPress 7.0, so compatibility looks strong across modern stacks.

Scores higher than 9% of indexed plugins

About

Adds Google Analytics GA4 and Google Tag Manager snippets with simple privacy-friendly controls.

Active Installs 1k+

Rating 0/5

Last Updated 2026-07-04 4:51am GMT

Requires WordPress 5.2+

Tested Up To 7.0.4

Requires PHP 7.0+

✓ No known vulnerabilities

What It Does

Simple Google Analytics Tag Manager injects the standard GA4 and Google Tag Manager JavaScript snippets into your WordPress site, with basic privacy controls such as IP anonymization and consent-mode gating. Configuration happens in a single settings screen where you paste a Measurement ID and/or GTM container ID. There is no on-site analytics dashboard; all reporting still happens inside your Google account.

Who It's For

This is a good fit for site owners who already have a GA4 or GTM property configured and just want a lightweight way to drop the tracking code into the head or body without editing theme files. It works well for small business sites, blogs, and developers who prefer a minimal, dependency-free approach over a full analytics suite. The consent-mode support also suits sites operating under GDPR or similar privacy regimes.

Who Should Skip It

Anyone who wants built-in dashboards, event tracking helpers, or WooCommerce integration should look at MonsterInsights, and anyone avoiding Google entirely should use Burst, Independent Analytics, or WP Statistics instead. Given the 1,000 installs and zero public ratings, risk-averse teams managing client or enterprise sites should pick a more proven option.

The Bottom Line

Simple Google Analytics Tag Manager is a focused, well-maintained snippet injector that does one job reasonably well, but its 1,000 installs and complete lack of public ratings make it hard to recommend over better-known competitors. It is a sensible pick for developers comfortable with a no-frills approach, yet most users will get more value, proof, and features from the alternatives listed above. Overall Quality Score: 60.93/100.

Pick Burst if you want privacy-friendly on-site analytics that keeps data in your own database and avoids sending anything to Google.

Independent Analytics – WordPress Analytics Plugin 92/100

Pick Independent Analytics if you want a self-hosted, Google-free dashboard with a clean UI and no external data sharing.

WP Statistics – Simple, privacy-friendly Google Analytics alternative 91/100

Pick WP Statistics if you want a mature, high-install alternative with detailed on-site reporting and strong privacy controls.

MonsterInsights – Google Analytics Dashboard for WordPress 89/100

Pick MonsterInsights if you want a full GA4 dashboard inside WordPress, plus WooCommerce, form, and event tracking helpers out of the box.

GA Google Analytics – Connect Google Analytics to WordPress 87/100

Pick GA Google Analytics if you want a long-standing, widely trusted plugin that handles both Universal Analytics and GA4 snippets reliably.