GA Google Analytics – Connect Google Analytics to WordPress

87 Quality Score

Active Installs

25/30

With 400,000 active installs and a popularity score of 84 out of 30, this plugin has a substantial user base, though it is dwarfed by the 5 million installs of Site Kit.

Update Freshness

25/25

The maintenance score is a perfect 100, reflecting an update on April 21, 2026 and confirmed compatibility with WordPress 7.0.

User Rating

15/15

A 98 out of 100 rating from 158 reviewers is exceptional, though the sample size is small relative to the install count.

Support Health

8/15

Support health scored 50 out of 15, penalized by zero resolved support threads, which means there is no public evidence of developer responsiveness on the WordPress.org forum.

WP Compatibility

15/15

A perfect 100 compatibility score reflects tested support for WordPress 7.0, a minimum requirement of WordPress 4.7, and PHP 5.6.20, covering an unusually wide range of hosting environments.

Scores higher than 98% of indexed plugins

About

Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.

Active Installs 400k+

Rating ★★★★½ 4.9/5

Last Updated 2026-08-10 3:08pm GMT

Requires WordPress 4.7+

Tested Up To 7.1

Requires PHP 5.6.20+

✓ No known vulnerabilities

What It Does

GA Google Analytics inserts Google Analytics tracking code into your WordPress site with support for many tracking features beyond a basic install. It handles the technical plumbing so you do not have to edit your theme files or manage code snippets manually. The plugin is designed to bridge WordPress and the Google Analytics ecosystem without requiring you to touch template files.

Who It's For

This plugin is a good fit for site owners who want Google Analytics tracking but prefer a dedicated, lightweight plugin over a full analytics suite. It suits bloggers, small business operators, and marketers running campaign tracking, e-commerce conversion monitoring, or ad revenue optimization on a single WordPress install. Users comfortable with GA settings and not needing Search Console or AdSense integration in one dashboard will find it focused and efficient.

Who Should Skip It

Skip this if you want an all-in-one Google dashboard inside WordPress, including Search Console, AdSense, and PageSpeed data, as Site Kit covers that ground better. Anyone needing active, responsive developer support should also look elsewhere, since this plugin shows zero resolved support threads.

The Bottom Line

GA Google Analytics earns an overall quality score of 87.29 out of 100 and delivers a focused, well-maintained way to connect Google Analytics to WordPress. The combination of strong ratings, very recent updates, and broad compatibility makes it reliable, but the lack of any resolved support threads is a real warning sign if you expect active help. For most users wanting plain GA tracking it is a solid choice, while power users needing more tools should consider Site Kit instead.

Related Plugins

Site Kit by Google 94/100

Pick Site Kit if you want Google Analytics, Search Console, AdSense, and PageSpeed data consolidated into one official Google-maintained dashboard inside WordPress.

Widgets for Google Reviews 94/100

Choose this alternative when your priority is displaying Google Reviews widgets on your site rather than tracking visitor analytics.

Independent Analytics 92/100

Switch to Independent Analytics if you want privacy-friendly, server-side analytics that do not require a Google account at all.

Matomo Analytics 91/100

Go with Matomo when GDPR-first, self-hosted analytics are a hard requirement for your organization.

WP Statistics 91/100

Pick WP Statistics if you prefer a privacy-friendly analytics plugin that stores data in your own WordPress database without sending anything to Google.

Compare GA Google Analytics – Connect Google Analytics to WordPress

GA Google Analytics – Connect Google Analytics to WordPress vs Site Kit by Google – Analytics, Search Console, AdSense, Speed 94/100