GTM Kit – Google Tag Manager & GA4 integration

82 Quality Score

Active Installs

20/30

30,000 active installs is a respectable mid-tier audience, signalling steady adoption though far below the millions reached by broader plugins like Site Kit.

Update Freshness

25/25

Updated June 2026 and tested against WordPress 7.0, indicating the developer is actively keeping pace with the latest core releases.

User Rating

14/15

A 96 out of 100 from 20 reviewers is excellent, though the small sample size means the rating should be read with some caution.

Support Health

8/15

Only 3 support threads exist, and while all 3 are resolved, the very low volume makes it hard to judge responsiveness under real demand.

WP Compatibility

15/15

Tested with WordPress 7.0 and requiring PHP 7.4 plus WordPress 6.8, putting it firmly on a modern, forward-compatible technical baseline.

Scores higher than 87% of indexed plugins

About

Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.

Active Installs 30k+

Rating ★★★★½ 4.8/5

Last Updated 2026-09-24 9:10pm GMT

Requires WordPress 6.9+

Tested Up To 7.1.2

Requires PHP 7.4+

Security History

1 known vulnerability, all patched

1 Medium

Most recent: March 31, 2025

View details ▸

What It Does

GTM Kit inserts Google Tag Manager into WordPress sites and pushes structured data layers, including detailed WooCommerce ecommerce events such as purchases, add-to-cart, and refunds, directly into the dataLayer for use with GA4 and other marketing tags. It also configures GA4 connection settings and offers support for server-side GTM containers, which can improve tracking accuracy and page speed.

Who It's For

This plugin is built for WooCommerce store owners and digital marketing agencies that need granular ecommerce event tracking in GA4 without hand-coding JavaScript or maintaining a custom dataLayer. It is especially useful for teams running server-side GTM setups or multi-channel sales tracking that require reliable, deduplicated transaction data.

Who Should Skip It

If you run a simple blog or non-ecommerce site with no need for WooCommerce event tracking, a lighter tool such as Site Kit or Independent Analytics will do the job with less configuration overhead. Beginners who do not already understand GTM containers and the dataLayer will likely find the setup overwhelming.

The Bottom Line

GTM Kit scores 81.95 out of 100 and delivers exactly what WooCommerce-focused marketers need: deep GA4 ecommerce tracking plus server-side GTM support, all without writing custom code. The main caveats are a relatively small install base compared to Site Kit and a thin public support history. For anyone running WooCommerce ads or conversion campaigns, it is a strong, specialized choice that deserves a serious look.

Related Plugins

Site Kit by Google 94/100

Pick Site Kit if you want an all-in-one, officially supported Google dashboard covering Analytics, Search Console, AdSense, and speed metrics without configuring GTM manually.

Burst Statistics 93/100

Choose Burst Statistics if you want a privacy-friendly, cookie-free analytics view directly inside WordPress without sending any data to Google.

Independent Analytics 92/100

Go with Independent Analytics if you need simple on-site analytics that stay in your own database and you do not require GTM or GA4 integration.

Matomo Analytics 91/100

Pick Matomo when privacy compliance and full data ownership matter more than GTM-driven marketing tags and ecommerce event detail.

WP Statistics 91/100

Use WP Statistics if you want a lightweight, privacy-friendly WordPress-native dashboard and have no need for a GTM container at all.