Event Tracking for Gravity Forms
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About
Easily add event tracking using Gravity Forms and your Google Analytics or Google Tag Manager account. Supports Google Analytics v3 and Gravity Forms …
What It Does
Event Tracking for Gravity Forms adds Google Analytics event tracking to every form submission on your site, firing conversion events when users complete a Gravity Form. It supports Google Analytics v3, Google Tag Manager, and the older Universal Analytics setup. Once configured, it lets you measure form performance without manually wiring up tracking code.
Who It's For
This plugin is built for site owners who already rely on Gravity Forms for lead capture, bookings, newsletter signups, or donations and want to see those conversions inside Google Analytics or GTM. It fits small to mid-sized businesses that have a developer or marketer comfortable pasting a GA or GTM ID into a settings field. If you need to attribute revenue or lead source to specific form fields, this tool covers that gap.
Who Should Skip It
If you are not using Gravity Forms, this plugin is useless to you, since it only tracks forms built with that specific plugin. Sites running newer GA4-only setups with custom event requirements may find the v3-focused implementation dated and limiting.
The Bottom Line
Event Tracking for Gravity Forms earns a 54.35/100 on PluginCheck, held back mainly by weak maintenance and support signals despite a perfect user rating. It does one specific job well and is worth considering if Gravity Forms is your form builder and you want simple conversion tracking. For GA4-only shops or anyone needing broader analytics, MonsterInsights or Burst Statistics will serve you better.
Related Plugins
Pick Burst if you want a privacy-friendly, cookieless analytics plugin that does not require a Google account at all.
Choose Independent Analytics if you want Google Analytics-style dashboards stored in your own database without sending data to third parties.
Go with WP Statistics if you want built-in form and event tracking without configuring GA or GTM separately.
MonsterInsights is the better pick if you need full GA4 integration, ecommerce tracking, and broader analytics beyond Gravity Forms.
Choose GA Google Analytics if you only need a lightweight, free way to install the GA tracking code and do not require form-level event hooks.