Analytics by BestWebSoft – Google Analytics Dashboard and Statistic Plugin for WordPress
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About
Add Google Analytics code to WordPress website and track basic stats.
Security History
What It Does
Analytics by BestWebSoft inserts the Google Analytics tracking code into your WordPress site and surfaces a basic statistics report inside the dashboard. It focuses on getting the GA snippet installed and showing simple traffic numbers without needing to log into Google Analytics directly. It does not handle GA4 property migration, advanced e-commerce events, or cross-property rollups.
Who It's For
This plugin fits small business owners and bloggers running a single, low-traffic WordPress site who want a quick way to drop in the GA tracking code and glance at basic visitor numbers from wp-admin. It is also reasonable for marketing agencies managing a handful of small client sites where simplicity matters more than depth of reporting. Anyone comfortable editing code will find it slightly more useful than the alternatives.
Who Should Skip It
If you run a site with meaningful traffic, manage multiple properties, or rely on real conversion and e-commerce reporting, skip this plugin: Google Site Kit pulls data straight from GA4 and offers far richer dashboards with the same effort. Developers who already know how to paste a GA snippet into their theme or a mu-plugin have no reason to install it either.
The Bottom Line
Analytics by BestWebSoft does one job, dropping the GA snippet on your site, and it does it without recent complaints, but its 1,000 installs and zero public support threads mean it sits well below established alternatives in trust and capability. With an overall quality score of 61.26 out of 100, it is hard to recommend over Site Kit or any of the other top-scoring plugins in this category unless you are a BestWebSoft customer already invested in their ecosystem.
Related Plugins
Pick Site Kit when you want the official Google experience with Search Console, AdSense, and GA4 data all pulled directly into wp-admin on a high-traffic site.
Choose Burst when you prefer a privacy-friendly, cookieless analytics solution that does not require a Google account at all.
Independent Analytics is a better fit if you want lightweight, dashboard-based stats without sending visitor data to a third-party service like Google.
Go with Matomo if privacy compliance, data ownership, and advanced segmentation matter more to you than the familiarity of the Google ecosystem.
WP Statistics is the right call when you need privacy-friendly reporting with hundreds of thousands of installs behind it and a deeper feature set than BestWebSoft offers.