Analytics Insights – Google Analytics Dashboard for WordPress

79 Quality Score

Active Installs

18/30

With only 10,000 active installs, this plugin has a modest footprint compared to alternatives like MonsterInsights at 2 million installs, which signals limited community reach.

Update Freshness

25/25

The plugin was last updated on May 24, 2026 and scored full marks here, indicating the developer is actively maintaining it against recent WordPress versions.

User Rating

14/15

A rating of 92 out of 100 from 34 reviews is strong, though the small number of ratings means the score carries less statistical weight than plugins with hundreds or thousands of reviews.

Support Health

8/15

With only 1 support thread recorded and 100% resolved, the support health is positive but the sample is too small to draw firm conclusions about long-term responsiveness.

WP Compatibility

15/15

Full marks here reflect that the plugin requires only WordPress 3.5 and PHP 5.6, making it compatible with virtually any modern WordPress environment.

Scores higher than 73% of indexed plugins

About

A full-featured and entirely free Google Analytics Dashboard plugin for WordPress. Displays stats to help you to better understand your site content.

Active Installs 10k+

Rating ★★★★½ 4.6/5

Last Updated 2026-05-24 7:25am GMT

Requires WordPress 3.5+

Tested Up To 7.0.4

Requires PHP 5.6+

Security History

1 known vulnerability, all patched

1 Medium

Most recent: January 17, 2024

View details ▸

What It Does

Analytics Insights brings Google Analytics data directly into your WordPress dashboard, letting you view traffic stats, audience metrics, and content performance without leaving wp-admin. It acts as a layer on top of Google Analytics rather than a standalone tracker, so you still need a Google Analytics account to use it. The plugin emphasizes ease of setup and at-a-glance reporting over deep analytical tooling.

Who It's For

This plugin fits WordPress site owners who already use Google Analytics and want a quick, free dashboard view inside wp-admin rather than logging into the GA interface. It is a good match for bloggers, small businesses, and content creators with modest traffic who need basic reporting on sessions, pageviews, and audience behaviour. It also works for non-technical users who want a simple setup and are not looking for advanced features like custom dimensions or ecommerce tracking.

Who Should Skip It

If you need advanced Google Analytics 4 features, ecommerce event tracking, or detailed custom reports, you should look at MonsterInsights or a paid analytics suite instead. If you want a privacy-friendly, cookieless analytics tool that does not require a Google account, Burst Statistics or WP Statistics are stronger options.

The Bottom Line

Analytics Insights is a free, well-maintained Google Analytics dashboard plugin that scores 79.21 out of 100 overall, with strong maintenance and compatibility but weaker popularity and a thin support track record. It is a reasonable pick for casual users who want basic GA stats in wp-admin, but most site owners will find better-tested alternatives with larger communities. If you need reliability at scale, go with MonsterInsights, Burst, or WP Statistics instead.

Pick Burst if you want a privacy-friendly, cookieless analytics plugin that works without a Google Analytics account.

Independent Analytics – WordPress Analytics Plugin 92/100

Pick Independent Analytics if you want self-hosted, privacy-focused tracking built natively into WordPress with no third-party sharing.

WP Statistics – Simple, privacy-friendly Google Analytics alternative 91/100

Pick WP Statistics if you need a mature, privacy-first alternative to Google Analytics with a much larger install base and feature set.

MonsterInsights – Google Analytics Dashboard for WordPress 89/100

Pick MonsterInsights if you need the most popular GA dashboard plugin with ecommerce tracking, addons, and strong documentation.

GA Google Analytics – Connect Google Analytics to WordPress 87/100

Pick GA Google Analytics if you want a lightweight, no-frills way to insert the GA tracking code and do not need a full dashboard.