Improved External Products for WooCommerce
View on WordPress.orgScores higher than 28% of indexed plugins
About
Opens links to external/affiliate products in a new tab.
What It Does
Improved External Products for WooCommerce modifies how external and affiliate product links behave in WooCommerce, opening them in a new browser tab rather than navigating the visitor away from your site. This preserves your session and reduces bounce rate when shoppers click through to third-party retailers or affiliate partners.
Who It's For
This plugin is built for WooCommerce store owners who sell or link to products hosted on other sites, including affiliate marketers, review and comparison sites, Amazon Associates, and content creators monetizing outbound product recommendations. It is especially useful for stores that mix standard WooCommerce products with external affiliate links and want a consistent new-tab experience.
Who Should Skip It
If your store sells only physical or digital goods that are fulfilled through WooCommerce itself, or if you already use a theme or SEO plugin that opens external links in new tabs globally, you do not need this plugin. It also adds no value for sites without any external or affiliate product type configured.
The Bottom Line
Improved External Products for WooCommerce is a tidy, well-maintained utility that solves one specific problem: opening external and affiliate product links in a new tab. With a quality score of 72.03 out of 100, strong maintenance signals, and a focused feature set, it earns a cautious recommendation for site owners whose stores depend on outbound affiliate traffic. If you have more than a handful of external products, the install-once simplicity justifies adding it.
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