WhatConverts

by whatconverts call tracking and reporting

74 Quality Score

Active Installs

17/30

With roughly 7,000 active installs, WhatConverts sits in the mid-range for call tracking plugins and trails CallRail by about 3,000 installs, indicating solid but not dominant market share.

Update Freshness

25/25

The plugin was last updated in May 2026 and is tested against WordPress 7.0, which suggests the author is actively maintaining compatibility with current releases.

User Rating

9/15

A perfect 100 out of 100 from only 3 ratings is statistically thin, so the true user sentiment is hard to gauge and the score should be read with caution.

Support Health

8/15

Zero support threads and zero resolutions gives no signal either way, and is a neutral rather than positive indicator since there is simply not enough data to judge responsiveness.

WP Compatibility

15/15

Compatibility is excellent in practice, requiring only WordPress 3.0 and PHP 5.6, and being tested on the latest 7.0 release.

Scores higher than 33% of indexed plugins

About

Enables WhatConverts on all pages.

Active Installs 7k+

Rating ★★★★★ 5/5

Last Updated 2026-08-13 12:07pm GMT

Requires WordPress 3.0+

Tested Up To 7.1

✓ No known vulnerabilities

What It Does

WhatConverts adds the WhatConverts tracking script to every page of a WordPress site so that phone calls, form submissions, and other lead events can be captured and reported inside the WhatConverts dashboard. It is a lightweight container plugin: the real call tracking, form tracking, and conversion attribution happen inside the WhatConverts SaaS, not within WordPress itself.

Who It's For

This plugin is built for businesses that already use (or plan to use) WhatConverts as their lead tracking platform, particularly local service companies, home services contractors, real estate agencies, and multi-location businesses that rely on phone calls and web forms as primary lead sources. It is most useful for marketers or agencies who want a one-click way to deploy the tracking snippet sitewide without editing theme files.

Who Should Skip It

If you do not have an active WhatConverts account, this plugin does nothing useful on its own, and you would be better served by a self-contained tracking solution or an alternative like CallRail. Sites that get fewer than a few hundred visits per month are also unlikely to recoup the cost of a paid WhatConverts subscription.

The Bottom Line

WhatConverts is a thin but well-maintained bridge plugin that does exactly one thing, and it does it reliably. Its overall quality score of 73.72 out of 100 is held back by thin rating data and unproven support responsiveness, so commit to it only if you are already invested in the WhatConverts platform. If you are choosing a call tracking vendor from scratch, CallRail is a safer bet given its larger user base and similar quality score of 76.51.

Related Plugins

CallRail Phone Call Tracking 77/100

Pick CallRail if you want a larger install base, a more mature WordPress integration, and a call tracking vendor with a longer track record in the market.

CallTrackingMetrics 70/100

Choose CallTrackingMetrics if you need built-in dynamic number insertion, call routing, or Whisper messages without relying on an external WhatConverts account.

LocaliQ – Tracking Code 66/100

LocaliQ makes sense if you are already a LocaliQ or ReachLocal marketing customer and want a tracking snippet deployed through their existing ecosystem.

Clixtell 61/100

Clixtell is a better fit if you want dynamic phone number swapping, call recording, and fraud detection managed entirely inside one WordPress plugin.