CallTrackingMetrics

73 Quality Score

Active Installs

16/30

3,000 active installs is a modest footprint, well below category leaders like GTM4WP at 700,000, indicating limited reach but a focused niche audience.

Update Freshness

25/25

Updated on 2026-02-16 and tested against WordPress 6.9.4 with PHP 8.2 required, signalling a current and well-maintained codebase that earns a perfect score here.

User Rating

10/15

Only 3 user ratings feeding a 74/100 score, which is too small a sample to draw strong conclusions about real-world satisfaction.

Support Health

8/15

0 support threads, 0 resolved, so there is simply no public track record to judge support responsiveness on, which neutralizes the score.

WP Compatibility

15/15

Tested with WordPress 6.9.4 and requires PHP 8.2, matching the latest modern stack and earning a full compatibility score.

Scores higher than 30% of indexed plugins

About

CallTrackingMetrics integrates with your WordPress site to provide powerful call tracking and attribution.

Active Installs 3k+

Rating ★★★★ 4/5

Last Updated 2026-07-20 6:20pm GMT

Requires WordPress 6.5+

Tested Up To 7.0.4

Requires PHP 8.2+

✓ No known vulnerabilities

What It Does

CallTrackingMetrics connects your WordPress site to the CallTrackingMetrics phone tracking platform, swapping on-site numbers for tracked, attribution-ready lines and logging the resulting call data for marketing reporting. It is intended to bridge online traffic sources, such as Google Ads, with offline phone leads. The plugin itself is a thin connector; the real feature set lives inside your CallTrackingMetrics account.

Who It's For

Best for businesses that rely heavily on inbound phone calls as a primary lead source, including local services, automotive dealerships, real estate offices, medical practices, and home services contractors. It is also a reasonable fit for marketing agencies and multi-location retailers that already use or are willing to pay for the CallTrackingMetrics SaaS platform. If you are not already a CallTrackingMetrics customer, this plugin on its own will not do much for you.

Who Should Skip It

Skip this if you do not already have a CallTrackingMetrics subscription, since the plugin is a companion to that paid service rather than a standalone call tracking solution. Sites that get most of their leads through forms, chat, or e-commerce checkouts will get very little value from installing it.

The Bottom Line

CallTrackingMetrics is a well-maintained, modern connector that scores a solid 69.73/100, but its small install base and lack of public support history mean you are placing some trust in the vendor. It only makes sense if you are already invested in the CallTrackingMetrics ecosystem and need phone-call attribution tied to your WordPress site. Everyone else will find better-supported or more general alternatives higher up the category list.

Pick this instead if you only need flexible tag and conversion tracking management without committing to a specific call tracking vendor.

Ads.txt Manager 84/100

Pick this instead if your concern is simply protecting authorized digital seller declarations for ad revenue, not call attribution.

Pixel Manager for WooCommerce - Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing 83/100

Pick this instead if you run a WooCommerce store and need deep e-commerce conversion tracking rather than phone-call attribution.

Advanced Popups 81/100

Pick this instead if your goal is lead capture and on-site conversion optimization through popups rather than tying phone calls to traffic sources.

Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels 78/100

Pick this instead if you want a multi-channel analytics and ads connector with a wider install base than CallTrackingMetrics.