Ads.txt Manager

84 Quality Score

Active Installs

23/30

With 100,000 active installs the plugin has a solid foothold in the ad monetization niche, though it sits behind broader ad managers like Ad Inserter in raw reach.

Update Freshness

25/25

A last update dated 2026-04-14 and a tested-with header of WordPress 7.0 indicate the developer is actively maintaining the code against the latest core releases.

User Rating

14/15

A 94 out of 100 from 15 reviewers is an excellent score, but the small sample size means it carries less weight than plugins with hundreds of ratings.

Support Health

8/15

Zero support threads opened and zero resolved means there is simply no evidence to evaluate, and the 50 percent score reflects this lack of data rather than poor service.

WP Compatibility

15/15

Requiring WordPress 6.6 and PHP 7.4, the plugin supports a broad range of currently maintained WordPress installs and earned a full compatibility score.

Scores higher than 93% of indexed plugins

About

Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset.

Active Installs 100k+

Rating ★★★★½ 4.7/5

Last Updated 2026-09-14 10:16pm GMT

Requires WordPress 6.6+

Tested Up To 7.1

Requires PHP 7.4+

Security History

1 known vulnerability, all patched

1 High

Most recent: February 23, 2023

View details ▸

What It Does

Ads.txt Manager lets you create and maintain your ads.txt and app-ads.txt files directly from the WordPress admin, treating them as editable content items rather than raw server files. It validates entries against the IAB specification to catch formatting errors before crawlers see them. The plugin serves the files from the proper root URLs so ad buyers can verify authorized sellers.

Who It's For

This plugin is built for publishers and media sites that sell ad inventory through multiple SSPs, exchanges, or networks and need a programmatic ads.txt file that stays current. It also suits mobile app developers maintaining app-ads.txt and agencies managing ads.txt across several client sites. Anyone earning revenue through header bidding or programmatic demand will benefit from the built-in validation.

Who Should Skip It

If your site runs no programmatic ads, monetizes only through direct ad buys, or uses a hosting setup where you can edit files via FTP or your host's file manager, you do not need this plugin. Sites with very simple ads.txt contents maintained once a year also gain little from the validation tooling.

The Bottom Line

Ads.txt Manager does one job and does it well, with active maintenance, strong ratings, and proper file serving from the site root. The lack of public support activity is a minor concern, but the recent update timeline reduces that risk. For any publisher running programmatic ads, it is a reliable choice that earns its 83.99 overall score.

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