Simple Analytics
View on WordPress.orgScores higher than 23% of indexed plugins
About
Simple, free, and privacy-friendly website analytics https://vimeo.com/1033359807/dde00e7f39
What It Does
Simple Analytics is a lightweight WordPress plugin that connects your site to the Simple Analytics service, a privacy-friendly alternative to Google Analytics. It lets you embed the Simple Analytics tracking script without editing theme files, so you can collect visitor data without cookies or personal identifiers. The plugin itself does not host analytics data; it simply wires up your site to the external Simple Analytics dashboard.
Who It's For
This plugin is best for site owners who already use or plan to use Simple Analytics as their analytics provider and want a quick, code-free integration with WordPress. It suits privacy-conscious bloggers, small business sites, and anyone operating under GDPR or similar regulations who wants simple traffic insights without a cookie banner. Developers who like to drop a snippet directly into their theme will find little extra value here.
Who Should Skip It
If you need built-in dashboards, on-site reporting, event tracking, or e-commerce analytics, this plugin is not for you, as all reporting happens on the Simple Analytics platform, not in your WordPress admin. Larger sites that require Google Analytics features, A/B testing integrations, or Matomo-style self-hosted reports should look at one of the heavier alternatives below.
The Bottom Line
Simple Analytics scores 69.93/100 and does one narrow job well: wiring WordPress up to the Simple Analytics service without code. It is well maintained and compatible, but the tiny install base, almost non-existent support history, and rating from only 3 users mean you are betting on the Simple Analytics platform more than on this plugin. Treat it as a convenient connector, not a full analytics solution.
Related Plugins
Pick Matomo when you want self-hosted or fully featured on-site analytics with full ownership of your data instead of an external dashboard.
Choose MonsterInsights if you need Google Analytics 4 with a built-in WordPress dashboard and WooCommerce tracking out of the box.
Beehive is the lighter Google Analytics dashboard option for users who want a simpler UI than MonsterInsights with similar GA4 reporting.
Go with Analytics Insights if you want GA4 dashboards inside WordPress plus a clean, modern interface and reasonable pricing.
GA4WP suits smaller sites that want a focused, free Google Analytics dashboard without the bloat of larger premium plugins.