Opt-Out for Google Analytics (DSGVO / GDPR)

59 Quality Score

Active Installs

16/30

With around 3,000 active installs it is a niche utility, scoring only modestly despite clearing the baseline threshold for recognition.

Update Freshness

12/25

Last updated in June 2025 and tested against WordPress 6.8.5, which keeps it current, but a low PHP 7.0 floor limits forward-looking confidence.

User Rating

13/15

A rating of 86 from 6 reviews is strong on a per-vote basis, though the tiny sample size means the signal is weak.

Support Health

8/15

Only 1 support thread exists and 0 percent have been resolved, which is a real concern given that number.

WP Compatibility

11/15

Tested with WordPress 6.8.5 and compatible back to 3.5, giving it broad version coverage, though no WordPress block editor integration details are evident.

Scores higher than 7% of indexed plugins

About

Allows the user to opt-out of Google Analytics tracking. DSGVO / GDPR.

Active Installs 3k+

Rating ★★★★ 4.3/5

Last Updated 2025-06-06 8:41pm GMT

Requires WordPress 3.5+

Tested Up To 6.8.8

Requires PHP 7.0+

✓ No known vulnerabilities

What It Does

Opt-Out for Google Analytics (DSGVO / GDPR) lets site owners add a simple opt-out mechanism so visitors can disable Google Analytics tracking on their sessions. It works alongside an existing Google Analytics setup rather than replacing it, inserting a shortcode or block that visitors can use to opt out. The plugin stores the opt-out preference via a cookie so the choice persists across pages.

Who It's For

This plugin suits small EU-based sites or blogs that already use Google Analytics and need a lightweight way to provide an opt-out without committing to a full cookie consent suite. It is well matched to site owners who want a minimal, single-purpose solution rather than a heavyweight consent management platform. Healthcare, legal, and educational sites with EU traffic that only need analytics opt-out may also find it appropriate.

Who Should Skip It

If you need full cookie consent management, CCPA support, or a banner that blocks scripts before consent, skip this plugin and use Complianz or GDPR Cookie Compliance instead. Sites running Site Kit, Burst Statistics, or other analytics tools that already include privacy features do not need this add-on.

The Bottom Line

Opt-Out for Google Analytics does one thing and does it lightly, which is its main appeal, but the 0 percent support resolution rate on the only existing thread and an overall quality score of 62.08/100 should give cautious site owners pause. For a true single-purpose GDPR opt-out on a small EU site it is workable, yet most users will be better served by Complianz, GDPR Cookie Compliance, or a cookieless analytics alternative.

Related Plugins

Site Kit by Google 94/100

Pick this if you want Google Analytics plus Search Console and AdSense in one official suite, though you still need a separate consent tool for GDPR.

Burst Statistics 93/100

Choose this if you want cookieless analytics that avoids GDPR opt-out requirements entirely by not collecting personal data.

GDPR Cookie Compliance 93/100

Pick this when you need a full cookie banner, consent logging, and CCPA coverage beyond a simple analytics opt-out.

Complianz 92/100

Choose this if you want region-aware consent, script blocking before consent, and a privacy policy generator along with analytics opt-out.

Independent Analytics 92/100

Pick this if you want a self-hosted, cookieless analytics option that sidesteps GDPR concerns without any opt-out plugin at all.