Email Marketing for WooCommerce by Omnisend

83 Quality Score

Active Installs

21/30

A 70/30 popularity score reflects around 50,000 active installs, which is solid for a vendor-specific connector but far behind general-purpose alternatives like Popup Maker at 700,000 installs.

Update Freshness

25/25

A perfect 100/25 maintenance score signals the plugin is actively and recently updated, with the last release noted in mid-2026 and clearly kept in step with current WordPress and WooCommerce releases.

User Rating

15/15

A 98/100 user rating from 168 reviews is excellent and suggests the small group of users who have reviewed it are highly satisfied with functionality and reliability.

Support Health

8/15

A 50/15 support score is the weakest area, based on only 5 resolved threads, which is a very small sample and does not give a clear picture of how the team handles complex or edge-case issues.

WP Compatibility

15/15

A perfect 100/15 compatibility score reflects tested support up to WordPress 7.0, a minimum requirement of just 4.7.0, and a PHP 7.4 floor that covers the vast majority of current hosting environments.

Scores higher than 90% of indexed plugins

About

Email Marketing, Newsletter, Email Automation, Forms, Pop Up, SMS, Abandoned Cart made easy for WordPress & WooCommerce by Omnisend

Active Installs 40k+

Rating ★★★★½ 4.9/5

Last Updated 2026-09-16 10:04am GMT

Requires WordPress 4.7.0+

Tested Up To 7.1.1

Requires PHP 7.4+

Security History

4 known vulnerabilities, all patched

1 High 3 Medium

Most recent: June 26, 2026

View details ▸

What It Does

Email Marketing for WooCommerce by Omnisend connects your WooCommerce store to the Omnisend email and SMS marketing platform. It syncs customers, orders, and products so you can send newsletters, automated campaigns including abandoned cart recovery, and build signup forms and popups without leaving WordPress. In practice, it acts as the data bridge between your store and Omnisend's broader marketing tools.

Who It's For

This plugin is best for WooCommerce store owners who want a single platform for email, automation, popups, and SMS marketing, and who are willing to commit to Omnisend as their marketing service. It suits small to mid-sized stores that need pre-built ecommerce automations like cart abandonment and welcome series rather than building workflows from scratch. If you already use or plan to use Omnisend, this is the official and clearly preferred integration.

Who Should Skip It

If you only need a simple newsletter signup or a standalone popup builder without tying into a paid third-party ESP, this is overkill and Popup Maker alone would be lighter. Stores locked into another email provider such as Mailchimp, Klaviyo, or Hostinger Reach should skip this and use the dedicated connector for their current platform instead.

The Bottom Line

With an overall quality score of 83.24/100, near-perfect ratings, and a perfect maintenance score, this is a dependable and well-supported connector for Omnisend users. The trade-off is a smaller install base and a thin support thread sample, so you are betting on the Omnisend platform more than a broad WordPress community. If Omnisend is your ESP, install with confidence; otherwise, weigh it against Hostinger Reach or Popup Maker first.

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