MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics

76 Quality Score

Active Installs

17/30

Around 7,000 active installs is modest, well below the top WooCommerce extensions, though the popularity subscore is boosted by a strong install-to-rating ratio.

Update Freshness

25/25

Updated within the last few days and tested against WordPress 6.9.4, the maintenance signal is excellent and suggests the developer is actively tracking core changes.

User Rating

11/15

A 76 out of 100 from 55 reviews is decent but not outstanding, and the small sample size means the score could swing noticeably with a few more ratings.

Support Health

8/15

WP Compatibility

15/15

Requires WordPress 4.4.0 and PHP 5.1, so it will run on virtually any host still in use today, and the recent WordPress 6.9.4 test confirms modern compatibility.

Scores higher than 46% of indexed plugins

About

Integrate WooCommerce with HubSpot’s free CRM, abandoned cart tracking, email marketing, marketing automation, analytics & more.

Active Installs 6k+

Rating ★★★½ 3.8/5

Last Updated 2026-09-03 11:10am GMT

Requires WordPress 4.4.0+

Tested Up To 7.1.0

Requires PHP 5.1+

Security History

2 known vulnerabilities, all patched

1 High 1 Medium

Most recent: August 18, 2026

View details ▸

What It Does

This plugin connects a WooCommerce store to HubSpot's free CRM, syncing orders, customers, and products so that contact records and deal pipelines stay updated automatically. It also tracks abandoned carts in real time, triggers HubSpot email marketing and automation workflows based on store activity, and pushes e-commerce data into HubSpot's analytics dashboards.

Who It's For

Small to mid-sized WooCommerce stores that already use (or plan to adopt) HubSpot as their CRM and want abandoned cart recovery, segmentation, and marketing automation tied to actual purchase behaviour. It is a sensible fit for retailers whose sales process involves follow-up, lead scoring, or multi-touch email campaigns rather than one-and-done transactions.

Who Should Skip It

If you are happy with a simpler newsletter tool like MailPoet or you do not need a full CRM attached to your store, this plugin adds complexity and a HubSpot dependency you do not need. Stores processing fewer than a few dozen orders per month will likely not get enough value from the automation workflows to justify the setup time.

The Bottom Line

MWB HubSpot for WooCommerce is a well-maintained, narrowly focused integration that does its core job of syncing WooCommerce with HubSpot reliably. It earns a 76 out of 100 quality score, but the small install base and lack of public support threads mean you should test the free version carefully before committing. If HubSpot is already central to your marketing, it is worth trying; if not, a simpler email tool will serve you better.

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