GravityWP – Merge Tags

61 Quality Score

Active Installs

15/30

With roughly 2,000 active installs and a niche role as a Gravity Forms add-on, popularity is modest but reasonable for its category.

Update Freshness

13/25

Last updated on July 1, 2025, and tested against WordPress 6.8.5, the plugin appears actively maintained, though the absence of a stated PHP requirement is a minor transparency gap.

User Rating

15/15

A perfect 100 from 6 ratings is encouraging but the sample size is too small to draw strong conclusions about real-world satisfaction.

Support Health

8/15

Zero support threads opened and zero resolved gives no signal either way, which results in a neutral score rather than a positive one.

WP Compatibility

11/15

Tested with WordPress 6.8.5 and requiring WordPress 3.0.1, compatibility is broad on paper, though the lack of a declared PHP version is a notable omission.

Scores higher than 10% of indexed plugins

About

Adds an admin page to show the merge tags and form information of a specific Gravity Form.

Active Installs 2k+

Rating ★★★★★ 5/5

Last Updated 2025-07-01 7:05pm GMT

Requires WordPress 3.0.1+

Tested Up To 6.8.8

Security History

1 known vulnerability, all patched

1 Critical

Most recent: August 8, 2025

View details ▸

What It Does

GravityWP Merge Tags is a Gravity Forms companion plugin that adds a dedicated admin page displaying all available merge tags and form metadata for any specific form. In practical terms, it lets administrators and developers view the exact merge tag syntax they can use in confirmations, notifications, and feed configurations without having to dig through documentation or guess field IDs. It serves primarily as a reference and inspection tool within the WordPress admin.

Who It's For

This plugin is best suited for Gravity Forms administrators, developers, and agencies who build complex notification emails, conditional logic, or third-party feed integrations and need quick access to merge tag references. It is particularly useful for teams maintaining many forms who want a centralized view of form fields and their corresponding tags. Sites with only a simple contact form or two will get little value from it.

Who Should Skip It

If you only have a basic Gravity Form or two, do not customize confirmations and notifications beyond the defaults, and do not use advanced feeds, this plugin adds no meaningful value. Users not already on Gravity Forms should look elsewhere entirely, as this is strictly an add-on.

The Bottom Line

GravityWP Merge Tags is a small, focused utility that does one thing: it shows you the merge tags and form info for any Gravity Form. With a quality score of 64.52/100, perfect but tiny user ratings, and zero support history to evaluate, it is a reasonable pick for Gravity Forms power users who want quick tag reference, but it is not essential for most sites.

Related Plugins

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Pick this instead if you need a full Mailchimp integration with merge tag handling across thousands of installs, rather than a Gravity Forms-specific reference tool.

Omnisend 84/100

Choose Omnisend if you want an all-in-one email, SMS, and popup marketing platform with its own merge tag and personalization system.

Conditional Fields for Contact Form 7 84/100

Pick this if you use Contact Form 7 rather than Gravity Forms and need conditional logic with dynamic field visibility.

Calculated Fields Form 83/100

Choose this if you need a standalone form builder with calculation, payment, and quiz features rather than a merge tag viewer.

Gravity Forms Zero Spam 83/100

Pick this if your real need is protecting Gravity Forms submissions from spam, not referencing merge tags.