Newsletters, Email Marketing, SMS and Popups by Omnisend

84 Quality Score

Active Installs

23/30

At 100,000 active installs it has a solid but not dominant presence in the marketing category, suggesting healthy adoption without mass-market reach.

Update Freshness

25/25

Updated within days of this assessment and tested against WordPress 7.0, the maintenance signals are excellent and indicate an actively maintained codebase.

User Rating

14/15

A 96 out of 100 from 16 ratings is an exceptional score, though the small sample size means it should be read as strongly positive feedback rather than proven long-term satisfaction.

Support Health

8/15

With zero tracked support threads and a 50 health score there is no public proof of responsive support through standard channels, which is a real gap given most top competitors publish active threads.

WP Compatibility

15/15

Compatibility is top-tier, supporting PHP 7.4 and WordPress 4.7.0 up through 7.0, so it will install cleanly on the vast majority of current hosting setups.

Scores higher than 94% of indexed plugins

About

Newsletters, Email Marketing, Email Automation, Forms, Pop Up, SMS by Omnisend

Active Installs 100k+

Rating ★★★★½ 4.8/5

Last Updated 2026-09-24 10:00am GMT

Requires WordPress 4.7.0+

Tested Up To 7.1.2

Requires PHP 7.4+

✓ No known vulnerabilities

What It Does

Omnisend connects your WooCommerce or WordPress store to the Omnisend marketing platform, letting you capture subscribers through signup forms and popups, then send newsletters, automated email workflows, and SMS campaigns directly from the dashboard. Customer, order, and product data sync automatically so you can segment based on purchase behaviour and browsing activity without manual imports.

Who It's For

This plugin is built for WooCommerce store owners and ecommerce marketers who want a single platform for email, automation, and SMS rather than juggling separate tools. It fits small to mid-sized retailers who need pre-built automation recipes for cart abandonment, welcome series, and order follow-ups without hiring a marketing agency.

Who Should Skip It

Skip this plugin if you run a non-ecommerce blog or content site, since Omnisend's automation library is heavily geared toward purchase events and won't add much value there. Developers or technical users wanting full control over email templates and transactional sends should also look elsewhere, as you will be locked into Omnisend's hosted platform and editor.

The Bottom Line

Omnisend earns a Quality Score of 84.29 out of 100 and is a genuinely strong pick for WooCommerce stores that want email, automation, and SMS under one roof, especially given the high rating and recent updates. The main reservation is the lack of public support threads, which means you will rely on Omnisend's own help docs and chat rather than community forums. If ecommerce marketing is your priority and those support channels work for you, it is a sensible choice; if not, MailPoet or Mailchimp for WP offer larger install bases and more visible community support.

Pick Popup Maker if popups are your main goal and you want to keep subscriber capture fully inside WordPress without sending contacts to a third-party platform.

Hostinger Reach – AI-Powered Email Marketing for WordPress 89/100

Choose Hostinger Reach if you want AI-assisted email copy and you are already on Hostinger hosting, since the tight integration simplifies setup and billing.

MC4WP: Mailchimp for WordPress 89/100

Go with MC4WP if your team is committed to Mailchimp, since it is the most mature and focused connector for that specific email service.

MailPoet – Newsletters, Email Marketing, and Automation 89/100

MailPoet is the better fit if you prefer to send emails from your own WordPress server rather than routing everything through an external service.

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation 87/100

OptinMonster makes more sense for high-traffic publishers running aggressive lead-generation campaigns with A/B testing and advanced targeting rules.