Fathom Analytics for WP

70 Quality Score

Active Installs

18/30

At 10,000 active installs it is a mid-sized plugin with a clear niche rather than a mainstream default, which caps its popularity score at 60.

Update Freshness

19/25

Last updated on 18 November 2025 and tested against WordPress 6.8.5, so the maintenance signal is current and pushes that score up to a strong 89.

User Rating

14/15

With a 96 out of 100 from 24 ratings, the small sample size is a flag but the sentiment from those who have rated is extremely positive.

Support Health

8/15

Zero support threads opened, which is good news for stability but leaves the support health score sitting at a middling 50 because there is nothing to resolve or measure a response rate against.

WP Compatibility

11/15

Requiring PHP 5.4 and WordPress 4.5 gives it very broad server compatibility, though the lower minimum PHP target is dated for 2025 standards, capping compatibility at 75.

Scores higher than 24% of indexed plugins

About

Fathom is a simple, GDPR compliant Google Analytics alternative.

Active Installs 10k+

Rating ★★★★½ 4.8/5

Last Updated 2025-11-18 6:04pm GMT

Requires WordPress 4.5+

Tested Up To 6.8.8

Requires PHP 5.4+

Security History

2 known vulnerabilities, all patched

2 Medium

Most recent: October 25, 2023

View details ▸

What It Does

Fathom Analytics for WP connects your WordPress site to the Fathom Analytics service, a paid, privacy-focused alternative to Google Analytics. Once configured with a site ID and tracking domain, it injects the Fathom tracking script into your pages so you can view traffic, events, and conversions inside the Fathom dashboard. The plugin adds little to no frontend overhead because all heavy processing happens on Fathom's servers.

Who It's For

This is built for site owners who want analytics without sending visitor data to Google's advertising network, which makes it a strong fit for GDPR-conscious businesses, EU operators, and privacy-driven brands like wellness practices, consultancies, nonprofits, and ethical ecommerce stores. It also suits creators and bloggers who would rather pay a small monthly fee than spend time decoding cookie banners and consent flows. Anyone tracking conversion goals without needing deep integration with Google Ads or Search Console will feel right at home.

Who Should Skip It

If your analytics workflow depends on Google Ads conversions, Search Console data, or having free built-in reporting, this plugin adds a paid dependency without giving you those native integrations, so Site Kit by Google is the better pick. Hobbyists who only need rough traffic counts may find lighter plugins like Burst Statistics or Independent Analytics faster to set up and easier on the wallet.

The Bottom Line

Fathom Analytics for WP earns a 73.41 quality score, with strong maintenance, excellent user ratings, and clean privacy positioning undermined mainly by a small install base and untested support load. If you already use Fathom or value a hosted, GDPR-friendly dashboard and you do not need Google integrations, it is a focused, lightweight choice. If you want free, deeper, or self-hosted analytics, one of the alternatives above will serve you better.

Related Plugins

Site Kit by Google 94/100

Pick this if you want Google's ads and Search Console data tightly integrated with WordPress and you do not mind the heavier configuration and Google dependency.

Burst Statistics 93/100

Choose this if you want a free, on-server analytics option that still respects privacy without paying for a hosted dashboard.

Complianz

Pair Complianz with another analytics tool rather than replacing this one, since it handles cookie consent and compliance rather than analytics themselves.

Independent Analytics 92/100

Pick this if you want on-server, no-cost analytics that keep data inside your WordPress database with minimal setup.

Matomo 91/100

Choose Matomo when you want open-source, self-hostable, privacy-first analytics with deeper on-site reporting than Fathom provides.