Divi / Elegant Themes
A complete visual page builder and theme ecosystem.
Visit Divi / Elegant Themes →What It Does
Divi is a visual page builder and WordPress theme from Elegant Themes. It uses a drag-and-drop interface that lets you design pages visually without writing code. The Divi Builder includes hundreds of pre-made layouts, a theme builder for headers, footers, and templates, and a split-testing system for optimising conversions. An Elegant Themes membership also includes the Extra magazine theme, Bloom email opt-in plugin, and Monarch social sharing plugin.
Who It's For
Non-technical site owners and freelance designers who want full visual control over their site's design without touching code. Divi's massive template library makes it particularly good for getting a professional-looking site up quickly. The lifetime membership option also makes it attractive for anyone who builds sites regularly.
Who Doesn't Need It
If you already use and like Elementor or Beaver Builder, switching to Divi mid-project is painful and rarely worth it. Developers who prefer clean code output often find Divi's generated markup frustrating. If your site is content-heavy and design-simple (a straightforward blog, for example), a well-chosen theme with the block editor may be all you need without adding a page builder at all.
Key Features
- Visual drag-and-drop page builder
- Hundreds of pre-made layout packs
- Theme builder for headers, footers, and post templates
- Built-in split testing (Divi Leads)
- Includes Extra theme, Bloom, and Monarch plugins
- Responsive editing with device previews
- Global elements and design presets
- WooCommerce integration
Pricing
Free Alternative
If you don't need the premium features, consider: The WordPress block editor (Gutenberg) has improved significantly and handles simple layouts well. For more control without a paid plugin, Kadence Blocks or Spectra (free versions) add useful design blocks.
Our Verdict
Divi is one of the most popular page builders for a reason: it lets non-technical users build genuinely good-looking sites. The lifetime deal at $249 is hard to beat if you build more than one site. The trade-off is vendor lock-in. Your layouts are deeply tied to Divi, and migrating away from it later is a significant project. Go in with that understanding and it is an excellent tool.
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