WP Popups – WordPress Popup builder
View on WordPress.orgScores higher than 88% of indexed plugins
About
WP Popups is the best popup maker for WordPress. Easy but powerful plugin with display filters, scroll-triggered popups, and Gutenberg block editor.
Security History
What It Does
WP Popups is a WordPress plugin that lets you build opt-in and promotional popups directly inside the Gutenberg block editor, with targeting options including scroll-triggered displays. It handles the core popup workflow, including design, display rules, and trigger conditions, without forcing you out to a separate marketing dashboard. In practice, it sits between a full-featured suite like OptinMonster and a barebones popup shortcode.
Who It's For
This plugin is best for solo creators, small business owners, and bloggers running lead generation or product launch campaigns who are comfortable building inside Gutenberg and want a single-plugin solution rather than a SaaS subscription. It fits sites that need a handful of well-targeted popups, such as email list builders, course sellers running a launch, and service businesses offering appointment booking or discount codes. It is also a reasonable pick for users who want to avoid the heavier feature surface of alternatives.
Who Should Skip It
If you already use a dedicated conversion platform like OptinMonster or need advanced features such as A/B testing, exit-intent, or deep analytics, you will likely outgrow this plugin quickly. High-volume e-commerce stores that depend on WooCommerce triggers and multi-step funnels should look at Popup Builder or Popup Maker instead.
The Bottom Line
WP Popups earns a solid 82.25 overall score thanks to excellent user ratings and clear maintenance signals, but the small install base and unproven support track record are real weaknesses to weigh. It is a good fit for Gutenberg-first site owners who want a simple, single-plugin popup solution and do not need enterprise-grade conversion tooling. For larger or more demanding projects, the alternatives below offer more reach and more features for similar effort.
Related Plugins
Pick Popup Maker if you need a more mature, 700,000-install free solution with a deeper ecosystem of add-ons and stronger community support.
Pick OptinMonster if you want a SaaS-grade conversion platform with exit-intent, A/B testing, and advanced targeting, and you do not mind the higher cost.
Pick Popup Builder if you want a larger 200,000-install base and more built-in popup types such as slide-ins and full-screen takeovers.
Pick this alternative if gamified, multi-step popups or WooCommerce-specific triggers are central to your campaign strategy.
Pick Superb Addons if you want popups bundled with a broader block library, page templates, and form widgets in one plugin.