WP All Import – Product Import for WooCommerce

81 Quality Score

Active Installs

19/30

With 20,000 active installs it is a well-known solution, though it trails the leading alternative by four times in adoption.

Update Freshness

25/25

Updated within days of this review and tested against WordPress 6.9.4, the maintenance signals are excellent.

User Rating

14/15

A 94 out of 100 from 272 ratings is a strong endorsement from a meaningful sample of users.

Support Health

8/15

Zero tracked support threads on the repository is unusual and suggests support is handled primarily through the paid vendor channels rather than the WordPress.org forums.

WP Compatibility

15/15

Compatible back to WordPress 4.1 and PHP 7.4, with current testing on the latest WordPress release.

Scores higher than 83% of indexed plugins

About

Drag & drop to import products from any CSV, XML, Excel, or Google Sheets file. Supports variations, images, attributes, brands, and more with pow …

Active Installs 20k+

Rating ★★★★½ 4.7/5

Last Updated 2026-07-30 9:56pm GMT

Requires WordPress 4.1+

Tested Up To 7.0.4

Requires PHP 7.4+

✓ No known vulnerabilities

What It Does

WP All Import, paired with its WooCommerce add-on, lets you drag and drop CSV, XML, Excel, or Google Sheets files to create or update WooCommerce products in bulk. It handles complex product types including variations, images, attributes, and brands, with a point-and-click interface that maps your file columns to WooCommerce fields.

Who It's For

This plugin is a strong fit for store owners who regularly receive product feeds from suppliers, run multi-vendor marketplaces, or need to migrate large catalogues into WooCommerce. It suits teams comfortable with technical configuration and anyone whose business model depends on recurring bulk imports rather than one-off setups.

Who Should Skip It

If you only need to import a handful of products or are just starting a small shop, the configuration complexity and paid add-on pricing will be overkill. Shop owners who prefer a fully managed, hands-off import experience will be better served by a simpler CSV suite.

The Bottom Line

WP All Import with its WooCommerce add-on remains a capable, actively maintained import engine with strong ratings and clear documentation, earning an overall score of 80.86 out of 100. It is the right choice for stores handling complex or recurring product feeds, but casual store owners should consider the simpler, more widely installed CSV Suite first. Be aware that meaningful functionality, including the WooCommerce add-on itself, sits behind a paid license.

Pick this if you want a simpler, single-plugin CSV import and export experience with four times the install base and a lower barrier to entry.

WP All Import – Import Add-On for ACF 83/100

Choose this companion add-on when your WooCommerce products rely heavily on Advanced Custom Fields and you need the same import engine to populate them.

Content Egg – Affiliate Product Importer & Price Comparison 77/100

Pick this if you run an affiliate or price comparison site and want built-in connections to networks like Amazon and eBay instead of file-based imports.

Importify – AI Dropshipping for WooCommerce 76/100

Choose this if you want a more automated, AI-assisted dropshipping workflow sourcing from major marketplaces without managing your own feed files.

MPG – Multiple Page Generator, Bulk Landing Pages & Programmatic SEO 74/100

Pick this if your scaling challenge is generating bulk landing pages from data rather than importing products into WooCommerce.