White Label – WordPress Custom Admin, Custom Login Page, and Custom Dashboard

80 Quality Score

Active Installs

18/30

Popularity is moderate at 60 out of 30, reflecting around 10,000 active installs which is solid but far below category leaders like LoginPress at 200,000 installs.

Update Freshness

25/25

Maintenance is perfect at 100 out of 25, with the plugin updated on 2026-05-20 and explicitly tested against WordPress 7.0.

User Rating

15/15

Ratings are exceptional at 100 out of 15, based on a perfect 100 out of 100 score across 21 reviews, though the small sample size limits how much weight this should carry.

Support Health

8/15

Support health lands at 50 out of 15, since only 1 support thread exists in the data and it was resolved, giving limited statistical confidence.

WP Compatibility

15/15

Compatibility is full at 100 out of 15, requiring PHP 7.4 and WordPress 5.0 minimum while being tested with WordPress 7.0.

Scores higher than 81% of indexed plugins

About

Our White Label WordPress plugin lets you make a custom admin experience. Create a custom login page, a custom dashboard, and much more.

Active Installs 10k+

Rating ★★★★★ 5/5

Last Updated 2026-08-20 1:32pm GMT

Requires WordPress 5.0+

Tested Up To 7.1

Requires PHP 7.4+

Security History

1 known vulnerability, all patched

1 Medium

Most recent: December 28, 2023

View details ▸

What It Does

White Label customizes the WordPress admin experience, allowing site owners to rebrand the login page, dashboard, admin menus, and other backend elements with their own logos, colors, and labels. It is built for users who manage multiple WordPress sites or want to present a fully branded admin environment to clients or staff. In practice it acts as a single dashboard for stripping default WordPress branding and replacing it with agency or corporate identity.

Who It's For

This plugin is best for agencies, freelancers, and hosting providers that hand off WordPress sites to clients and want the backend to look like their own product rather than WordPress. It also fits corporate intranets, franchise networks, and small businesses that want a polished, branded admin experience for non-technical users. Anyone running more than a few client sites will get the most value from it.

Who Should Skip It

If you only run a single personal blog or a small site and never need to hide or rebrand the WordPress admin, this plugin is overkill and adds unnecessary complexity. Site owners looking only for a styled login page without broader admin customization should pick a lighter tool like LoginPress instead.

The Bottom Line

White Label earns an 80.41 overall score with flawless maintenance, perfect ratings, and strong compatibility, but its 10,000 active installs suggest it serves a niche of agencies and resellers rather than the mass market. The biggest caveat is the tiny ratings sample of 21 reviews and only 1 tracked support thread, which makes long-term reliability harder to predict. It is a strong pick for agencies and multi-site managers, while casual users will find simpler login customizers more appropriate.

Pick LoginPress if your main goal is a polished custom login page and you want a battle-tested plugin with 200,000 installs and an 85.64 overall score.

Custom Login Page Customizer 84/100

Choose this alternative if you only need login page styling without the broader white-label admin features and want 90,000 installs behind it.

Custom Login Page Customizer 83/100

Pick Colorlib's option if you want a free, well-supported login customizer with 50,000 installs and an 83.24 score.

Ultimate Dashboard - Custom WordPress Dashboard 83/100

Choose Ultimate Dashboard if your focus is rebuilding the dashboard widget area for clients rather than full white-label branding across the entire admin.

Admin Custom Login 81/100

Pick Admin Custom Login if you want a lighter white-label and login styling plugin with a similar quality score and 20,000 installs.