URL Shortify – Simple and Easy URL Shortener
View on WordPress.orgScores higher than 75% of indexed plugins
About
URL Shortify helps you beautify, manage, share & cloak any links on or off your WordPress website. Create links using your domain name!
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What It Does
URL Shortify creates short, branded links using your own WordPress domain, allowing you to cloak and manage URLs for affiliates, campaigns, or sharing purposes. It tracks clicks on those links and provides a dashboard inside WordPress for organizing and editing them. It also supports dynamic redirection and grouping for larger link libraries.
Who It's For
This plugin is well suited to bloggers, affiliate marketers, and small businesses that want branded short links on their own domain instead of relying on bit.ly or TinyURL. It is also a reasonable pick for site owners managing a moderate number of trackable links who want everything kept inside the WordPress admin rather than a third party service.
Who Should Skip It
If you only need to shorten a handful of links occasionally, the built-in WordPress block or a free external shortener will do the job without the overhead of another plugin. High volume publishers or agencies that need advanced analytics, A/B testing, or team workflows should look at PrettyLinks instead.
The Bottom Line
URL Shortify delivers a focused, easy to use branded short link manager that scores a solid 79.51 out of 100, with strong maintenance and ratings but a smaller community than the leaders. It is a sensible pick for small to mid sized sites that want self hosted short links without paying for a SaaS solution. For power users needing advanced analytics or huge install base confidence, PrettyLinks remains the safer bet.
Related Plugins
Pick PrettyLinks if you need a more mature, widely used solution with deeper reporting, auto-linking keywords, and a much larger install base.
ThirstyAffiliates is the better choice if your primary need is organizing and managing a large library of affiliate links with categories, prefixes, and import tools.
BetterLinks is worth considering if you want a more polished modern interface, built-in analytics, and integrations with page builders.
Choose AffiliateX if you are specifically building Amazon-focused content sites with product comparison tables and boxes rather than just short links.
Affiliate Links is a lighter free option worth a look if you only need basic cloaking without the management extras of URL Shortify.