Lasso Lite (Simple URLs)

73 Quality Score

Active Installs

16/30

With roughly 4,000 active installs, Simple URLs has a modest but stable user base, scoring above baseline because it outperforms many comparably sized plugins in adoption.

Update Freshness

25/25

Maintenance is excellent, with an update on June 9, 2026 and confirmed compatibility with WordPress 6.8.5, earning a perfect subscore.

User Rating

9/15

The 60 out of 100 user rating from 45 reviews indicates lukewarm satisfaction, suggesting the plugin meets basic needs but does not delight its users.

Support Health

8/15

Support health is weak, with zero support threads opened and zero resolved, which means there is essentially no public track record of help being delivered.

WP Compatibility

15/15

Compatibility is solid, supporting PHP 7.2 and WordPress 5.1 and above, though the PHP 7.2 minimum is starting to feel dated for modern hosting environments.

Scores higher than 29% of indexed plugins

About

Free Lasso Lite (Simple URLs): cloak affiliate links, add product displays in WordPress, and connect Lasso Hub when you want clearer click reports.

Active Installs 4k+

Rating ★★★ 3/5

Last Updated 2026-09-23 3:05pm GMT

Requires WordPress 5.1+

Tested Up To 7.1.2

Requires PHP 7.2+

Security History

7 known vulnerabilities, all patched

1 High 6 Medium

Most recent: July 2, 2026

View details ▸

Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management <= 152 - Authenticated (Author+) Stored Cross-Site Scripting Medium

July 2, 2026 Patched in ["153"] CVE-2026-57762

Simple URLs <= 120 - Cross-Site Request Forgery via Multiple AJAX Actions Medium

October 11, 2023 Patched in ["121"] CVE-2023-45606

Simple URLs <= 117 - Missing Authorization via AJAX actions Medium

August 21, 2023 Patched in ["118"] CVE-2023-40678

Simple URLs <= 117 - Reflected Cross-Site Scripting via 'post_id' Medium

August 21, 2023 Patched in ["118"] CVE-2023-40667

Simple URLs <= 118 - Authenticated (Contributor+) Stored Cross-Site Scripting Medium

August 21, 2023 Patched in ["119"] CVE-2023-40674

Simple URLs <= 114 - Authenticated (Subscriber+) SQL Injection High

January 17, 2023 Patched in ["115"] CVE-2023-0098

Simple URLs <= 114 - Reflected Cross-Site Scripting Medium

January 17, 2023 Patched in ["115"] CVE-2023-0099

What It Does

Simple URLs is a link management plugin that lets you create short, branded redirect links for affiliate URLs, product links, and outbound campaigns, while also offering basic product display features for affiliate marketing sites. It tracks clicks and helps cloak long third-party URLs behind clean permalinks. In practice, it functions as a lightweight PrettyLinks alternative for solo affiliate operators.

Who It's For

This plugin suits solo affiliate marketers, Amazon Associates, and niche bloggers who need simple link cloaking and click tracking without enterprise-level features like split testing, rotating links, or deep analytics. It works well for small sites running a few dozen outbound campaigns where the owner wants a free, low-config solution.

Who Should Skip It

Anyone running a high-volume affiliate operation, an agency managing multiple client accounts, or a store needing advanced features like A/B link rotation, geo-targeting, or integrated product comparison tables should skip this in favour of PrettyLinks, SliceWP, or AffiliateX. Developers and site owners who rely on responsive ticket support will also want to look elsewhere given the zero resolved threads.

The Bottom Line

Simple URLs delivers on its core promise of cloaked affiliate links and click tracking, and the recent update with WordPress 6.8.5 compatibility makes it a safe choice for low-stakes use. However, the weak user rating, zero support activity, and small install base mean anyone with growing needs or a reliance on developer support will get more value from PrettyLinks or SliceWP. Treat it as a budget-friendly starter tool, not a long-term platform.

Pick SliceWP if you want to run a full affiliate program with recruited partners, commission tracking, and payouts rather than just cloaking your own outbound links.

PrettyLinks 86/100

Pick PrettyLinks if you need a more mature, widely vetted link manager with 200,000 installs, more extensions, and a longer track record than Simple URLs offers.

Advanced Ads 85/100

Pick Advanced Ads if your primary need is ad placement and AdSense management rather than affiliate link cloaking specifically.

Pochipp 79/100

Pick Pochipp if you run an Amazon-focused niche site and want automatic product boxes and link generation built around Amazon APIs rather than manual URL entry.

AffiliateX 79/100

Pick AffiliateX if you need polished product comparison tables, star rating boxes, and Amazon-compliant displays designed specifically for product review content.