Image Optimizer by 10web – Image Optimizer and Compression plugin
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About
Image Optimizer by 10Web optimizes and preserves image quality. Improve your website speed, bounce rate, and SEO with Image Optimizer.
Security History
What It Does
Image Optimizer by 10Web compresses images uploaded to your WordPress media library and converts them to lighter formats, reducing file sizes without visibly hurting quality. It offers bulk optimization for existing media so you can clean up libraries of older images in one pass. The plugin targets site speed, smaller backups, and better Core Web Vitals on image-heavy pages.
Who It's For
Best suited for image-heavy sites such as photography portfolios, real estate listings, e-commerce stores with lots of product photos, and content publishers who regularly add new visual media. It is a good fit for site owners who want a dedicated compression tool rather than bundling image optimization into a broader caching plugin. Works well for small to mid-sized sites that have a few thousand images and need an affordable set-and-forget optimizer.
Who Should Skip It
If you already use a speed plugin like LiteSpeed Cache or Jetpack that includes image optimization, adding this on top is redundant and may double-charge your quota. Owners of very large media libraries (tens of thousands of images) may find the free tier limiting and should compare paid plans against EWWW or ShortPixel first.
The Bottom Line
Image Optimizer by 10Web is a competent, well-rated image compression plugin that is held back by a small install base and a less mature ecosystem than rivals. It is worth a try if you want a focused, lightweight tool, but EWWW Image Optimizer or the image features inside LiteSpeed Cache and Jetpack offer stronger track records for most users. The overall quality score of 49.59 out of 100 reflects its niche reach rather than weak functionality.
Related Plugins
Pick this if your host runs LiteSpeed servers, since server-level optimization and free unlimited image compression make it hard to beat.
Choose this if you also want security, backups, and CDN in one subscription and prefer to consolidate plugins rather than run a standalone optimizer.
Pick this for backend database and object caching rather than image optimization; pair it with a dedicated image tool for full coverage.
Choose this if you already use Cloudflare and want edge caching combined with image handling at the CDN level.
Pick this if you need a mature, widely-trusted image optimizer with 1 million installs, strong free tier, and local server-side compression options.