ELEX WooCommerce Role Based Pricing
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About
Set User Role specific Prices to WooCommerce Products in your Store.
What It Does
ELEX WooCommerce Role Based Pricing lets store owners assign different product prices to different WordPress user roles, such as wholesale buyers, members, or VIP customers. It integrates with WooCommerce so role-specific prices display automatically during shopping, and the listed tags indicate it can also hide prices for selected roles. In practice, a single product can carry distinct retail and wholesale prices that switch based on who is logged in.
Who It's For
This plugin suits WooCommerce stores that segment customers into defined user roles and need distinct pricing per segment, including B2B wholesalers, membership shops, and franchise networks. It works well for businesses where pricing tiers are tightly bound to WordPress roles rather than to complex rule conditions. Owners who already structure their site around wholesale, retail, and member accounts will find the most direct fit.
Who Should Skip It
Stores that only need simple flat-percentage discounts or coupon-based promotions will find this plugin heavier than necessary, and a lighter discount plugin will do the job. Sites that do not already use WordPress user roles to segment customers will not benefit, since the entire mechanism is role-driven. If you need advanced cart-level rules, tiered quantity breaks, or BOGO logic, look at a dedicated dynamic pricing engine instead.
The Bottom Line
ELEX WooCommerce Role Based Pricing delivers a focused solution for role-based pricing with strong maintenance signals, including a 2026 update and WordPress 6.9.4 compatibility. The small install base of 2,000 and a 33.3% support resolution rate raise mild concerns about long-term support depth. It is a solid pick for stores whose pricing model truly maps to user roles, but heavier B2B operations will likely want Wholesale Suite or Discount Rules for WooCommerce instead.
Related Plugins
Pick this when you need rule-based cart, quantity, and BOGO discounts backed by 100,000 installs and a stronger support track record.
Choose this if your store is squarely B2B and you want a dedicated wholesale tier system with tax controls and order minimums.
Select this when you want granular cart-level pricing rules, bulk discounts, and gift pricing beyond simple role-based overrides.
Choose this if your main need is hiding prices or the add-to-cart button, since it overlaps with this plugin's hide-price capability.
Pick this if you want a popular, well-supported discount engine with a larger install base and broader rule types.