Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages
View on WordPress.orgScores higher than 89% of indexed plugins
About
Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …
Security History
What It Does
Kit (formerly ConvertKit) connects your WordPress site to the Kit email marketing platform, letting you capture subscribers through forms and landing pages, send broadcast newsletters, and tag contacts based on site activity. It also supports product sales and membership functionality tied to subscriber segments. In practice, it is the official bridge between your content and Kit's external dashboard, not a self-contained email engine.
Who It's For
This plugin is best suited for creators, bloggers, and small businesses who have already chosen Kit as their email service provider and want native WordPress integration for signups, automations, and commerce. It works well for solo operators and small teams who value tagging, sequences, and creator-focused commerce over heavy enterprise CRM features. If you run a content-driven site where email is your primary audience channel, this fits.
Who Should Skip It
If you do not already use or plan to subscribe to Kit, this plugin adds no value since all functionality depends on a connected Kit account. Site owners looking for a free, all-in-one newsletter solution with no external service should consider alternatives like MailPoet instead.
The Bottom Line
Kit scores 82.51 out of 100, driven by excellent maintenance, compatibility, and user ratings, with weaker support data due to a tiny sample of just one thread. It is a strong choice if Kit is your email platform, but it is not a general-purpose email plugin. Treat the support score as inconclusive rather than negative until more threads accumulate.
Related Plugins
Pick Elementor if your priority is full visual page building and design flexibility rather than email marketing specifically.
Pick Ultimate Member if you need a dedicated membership system with profiles, directories, and content restriction rather than email-first features.
Pick Hostinger Reach if you want an AI-assisted email tool with a much larger install base and simpler onboarding for beginners.
Pick User Registration if you need a flexible form and membership builder with paid plans and do not require Kit's ecosystem.
Pick MailPoet if you want newsletters and email marketing that runs entirely inside WordPress with no external service required.